PRIVACY NOTICE  #MYPLAYFURLA APP

This notice explains how Furla S.p.A., a company incorporated under Italian law, with registered office at Via Bellaria 3/5, 40068 San Lazzaro di Savena (“Furla”), processes the personal data of users that register through the Furla #myplayfurla app on Facebook (the “App”), in accordance with EU legislation on data protection, Article 13 of Italian Privacy Code (Legislative Decree No. 196/2003) and the data protection law applicable in your country (the “Privacy Laws”).

a) Purposes and methods of processing

Furla may process the data that you provide through the App for the following purposes:

• to register you on the App through your Facebook profile and create a Furla account with the data provided by your Facebook profile, to receive results of the game on your email and to use other services connected to the App;
• to carry out marketing, through promotions relating to Furla, local affiliates of the Furla group, Furla’s partners, and Furla’s products and services, whether by electronic or other means, such as by email, post, telephone SMS or social media, or through newsletters (for example to be updated on Furla’s new products and to find out about events, contests, demonstrations, loyalty programmes etc. organised by Furla). Such communications will relate to products and services relating to fashion, luxury goods and the like. If you prefer to receive marketing communications by traditional means only (i.e., by post or telephone), please email privacy@furla.com. In addition, Furla will process the personal data you provide through your registration; your purchase data (which includes location, date and time of purchase, delivery data, product and payment data); and your data concerning your hobbies, job, and interests, for market research, statistical analyses and other research to improve its products and customer satisfaction analysis; and
• to use the above listed data to analyse consumer habits on Furla’s channels (social, e-store and bricks and mortar stores), for example, in relation to viewed products, purchased products stores where purchases were made, in order to send commercial communications that are in line with users’ interests.

Your personal data may be processed either electronically or in hard copy form, both in and outside the EU, since this programme is managed and provides clients with Furla’s benefits worldwide (for more details about the Furla’s safety system in non-EU countries, see point c) below).

Your personal data will be kept for a period not exceeding that necessary for the purposes for which they were collected, after which they will be destroyed or rendered unusable.

b) Mandatory vs. optional data and consequences of not providing data

You must provide your data for the purposes set out under point a) (i) (contractual purpose). If you do not wish Furla to process your data for those purposes, Furla will respect this. However, in this event you will be unable to register to and use the App. Providing your data for the purposes set out under points a) (ii) (marketing purpose) and (iii) (profiling purpose) is optional and only with your consent will your data be collected. Not providing your data for these purposes will not have any negative consequences for you.

c) Entities and categories of entities to which personal data may be disclosed or which may become aware of the data as data processors or persons in charge of processing and scope of dissemination of the data; transfer to non-eu countries

Depending on the service, Furla may share your data with companies within the Furla group, Furla’s partners and to specialised companies which Furla entrusts, as data processors, with duties of technical and organisational nature that are necessary to manage relationships with clients. These include companies that provide storage services for documentation regarding client relationships and companies that evaluate service quality and customer satisfaction, or carry out, on behalf of Furla, marketing and profiling activities, including on a local basis. A list of these is available at Furla’s head office and can be requested by emailing: privacy@furla.com.

If you consent to the processing of your personal data for the purposes above, your personal data inserted in Furla’s database will be automatically accessible to all Furla sales staff based at the points of sale worldwide as it supports Furla with its business activity.

Given the global nature of this programme, some of the affiliated companies and partners of Furla that act as processors on behalf of Furla and, as such, access to your data are established in countries outside the European Union and the European Economic Area and, therefore, might not provide a level of data protection equal to that established in the EU. However, your data will be protected by adequate safety systems (e.g., non-EU processors have signed the model clauses approved by the EU Commission), which are constantly updated and kept in a secure and controlled environment, in accordance with European data protection law requirements.

By using the App your personal data may be disclosed, if you decide to share them on Facebook or on other possible connected social networks. Please refer to their respective privacy notices to be informed on how your personal data will be processed by Facebook or by other social networks. 

d) Data Subject Rights

To exercise your access, correction, cancellation and objection rights under the Privacy Laws (e.g. to object to the processing of your personal data on legitimate grounds, despite the data being relevant to the purpose of the collection; to object, also partially, e.g., only in relation to certain communication means, to your personal data being processed in order to send you advertising material or commercial information, to carry out profiling purposes, or to receive communications by traditional means only), please send a registered letter with return receipt to: Furla S.p.A., Via Bellaria 3/5 40068 San Lazzaro di Savena (BO), or email privacy@furla.com.