January 2017, Pitti Uomo. On the occasion of Pitti Uomo Furla collaborates with Scott Schuman, the internationally renowned photographer best known for his street style photography. He published several books fashion and street style-related and his works are permanently exhibited at the Victoria & Albert Hall Museum of London and the Tokyo Metropolitan Museum of Photography.
Scott Schuman travelled through Italy to discover more and recount the Furla Man’s universe. A video for each step of the journey, a story for each video. His journey starts from Milan to follow the creative process at Palazzo Furla, where Creative Director Fabio Fusi and his team give life to the collections.
Milan: Design & Creativity. Watch the video.
Scott Schuman continues the journey heading to the Florence area, in the gentle hills of Chianti, to learn more about Italian craftsmanship and Furla’s manufacturing process.
Florence: Contemporary Craftmanship. Watch the video.
In the final leg he is in Bologna, where Furla was founded, portraying in his unique way a preview of the Men’s Fall Winter 2017 collection.
Bologna: On the Street. Watch the video.
Schuman’s photography and video preview was presented with a special event during Pitti Uomo at Palazzo Budini Gattai in Florence.
#furlamodernman by Scott Schuman. Watch the photos.
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