In the 1970s when his sons Paolo and Carlo and daughter Giovanna took over the family business, a new era of exponential growth began for the company; a revolution that transformed Furla in what it still is today, looking forward to what it will become in the future.
The world – and fashion – had evolved: therefore Furla created since the 1970s, classic Italian leather, handmade by artisans, but also new materials due to the company’s commitment to research and development of new technologies.
The first collection of bags became an overnight success thanks to the precision of its design and the vision of a new customer,
a contemporary woman looking for new, cutting-edge materials.
The 1980’s were the years of the expansion abroad, beyond Italy’s borders. The birth of a distribution network that covered 64 countries began with Paris and New York; the Tokyo store opened in 1990 –; they’re now (2016) 100. The same strategy brought Furla products to the major global department stores and the elite shopping districts worldwide – from New York’s Fifth Avenue to Ginza, Tokyo.
In the new Millennium, Furla turned into a Lifestyle Brand: men’s collections, shoes, jewelry, and licensing for eyewear, watches and textiles collections, collaborating with leading brands – to guarantee customers a full Lifestyle experience.
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