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Furla launched the new Autumn-Winter 17-18 collection within the beautiful frame of Palazzo Cusani in Milan, celebrating 90 years of Italian craftsmanship and creativity.
The event Bubble of Time celebrated the passage of time with the launch of a capsule collection of Furla Metropolis Myplayfurla, the it bag with playful interchangeable flaps. A collection that makes travel through time by experiencing the 9 decades of Furla’s history through 9 bags, in different color combination.
A mix of styles and materials that pays tribute to the womanhood and the beauty of all times but also provides functionality and versatility. The concept of the setting had the guests relive 90 years of history representing every decade with a bubble, from the 20s till the 2000s, accompanied by evocative soundtracks from that period in time.
Among the press and the Italian and international influencers that attended the event, the event’s ambassadors Gala Gonzalez and Negin Mirsalehi. Stefanie Giesinger was the ambassador who launched the new Snapchat Furla Official channel.
Much more than a presentation of a new collection, then: a sensory experience dedicated to women and their multi-faceted personality that’s mirrored in the new Furla pieces inspired by the past, designed for the future.
