GUM 2020: DISCOVER THIS YEAR'S SPECIAL EDITION BAG
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Furla Holiday Season
The Furla's interviews: Ambra Vallo
HERITAGE AND CRAFTSMANSHIP
Established in 1927 by Aldo Furlanetto in Bologna, Furla looks towards its 90th anniversary with a foot grounded in its solid past of time-honored craftsmanship, artisanal expertise, a sense of beauty and innovative designs. Furla stands for quality, colorful creativity, joyfulness and a Contemporary Italian Lifestyle - producing bags, shoes, and accessories for both women and men.
DISCOVER OUR HISTORY
ALDO FURLANETTO FOUNDED THE COMPANY IN BOLOGNA INITIALLY DISTRIBUTING PRODUCTS AND FASHIONABLE LADIES’ ACCESSORIES VIA WHOLESALE.
THE FIRST FURLA STORE OPENED IN BOLOGNA ON VIA UGO BASSI. THIS STORE STILL OPERATES TODAY.
Aldo’s children Carlo, Paolo and Giovanna joined their father in the company. The first Furla-brand bag and accessory collection was born. The brand’s expansion began with the opening of a sales network in Italy, France and in the US.
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FURLA ARRIVED IN JAPAN, WHILE NEW FOREIGN SUBSIDIARIES OPENED IN SPAIN, THE UK, GERMANY, HONG KONG AND CHINA.
THE COMPANY CREATED THE “FURLA PER L’ARTE” AWARD WITH THE AIM TO SUPPORT YOUNG ITALIAN ARTISTS. THIS AWARD QUICKLY BECAME THE MOST RENOWNED AWARD FOR CONTEMPORARY ART.
Furla celebrated its 80th Anniversary. The Fondazione Furla was created in 2008. Furla inaugurated its online boutique in order to strengthen its distribution network.
The company’s new expansion and innovation project started with the strengthening of the retail distribution network, greater flexibility in the Supply Chain, and product research and development. The flagship store in Milano Duomo, the Venetian mono-brand and the store in Macao were opened as the first elegant examples of Furla’s new concept stores.
Furla inaugurated Palazzo Furla in the heart of Milan, Italy’s fashion capital. Furla is a family-owned company that has grown internationally with a well-seasoned team of executives who run the business with pragmatism and insight. Furla now counts more than 1,600 employees, 90% of whom are women representing 100 different nationalities and an average age of 36.
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