This season’s holiday campaign promises to be both intriguing and inspirational. The spirit of the Furla Cruise campaign will focus on celebrating feminine individuality through different personalities of women worldwide.
Shining a light on strong and independent women everywhere, Furla celebrates the eclecticism of personality, heritage and attitude, understanding that diversity is the very essence of a woman’s own unique sense of style.
This belief forms the basis of a new ‘Society’ - a distinct collective of confident women, each with their own unique and exciting story to tell. We will meet these women at a mysterious bar this holiday season, where a handsome barman is already perplexed and somewhat spellbound by such an enchanting mix of characters.
The secrets of The Furla Society will unfold, the sophisticated and playful new Furla holiday bags will be unveiled, and you will be able to take part in a quiz to find out which ‘Society’ member and bag fits your personality best.